About Non-stop dogwear

Petster is a proud retailer of Non-stop dogwear’s products, and here you’ll be able to read more about their history, core values, sustainability policy as well as their stance on animal welfare.

Non-stop dogwear’s History

Non-stop dogwear was founded in 2009, Norway, by Kristoffer Grøtan Olsen, Tonje Wahl Evensen, Sebastian Plur Nilssen and Fredrik Skjøldt. But the Non-stop dogwear principle was already born in the year 2006, during which the dog Hårek was one of the most talented dogs in the skijoring industry. Unfortunately, all of the contemporary dog harnesses restricted his movements and breathing. The founders of Non-stop dogwear decided to take matters into their own hands, and after a lot of trial and error, the first Freemotion harness was born. The Freemotion harness allowed Hårek to move freely, without restricting his movement nor his breathing, and they wanted to share this with the rest of the world. Today, Non-stop dogwear’s products are sold all over the world in 27 different countries. The head office in Brøttum, Norway, is run by a young team that always strives to improve the lives of dog owners in the form of products. Non-stop dogwear is also in close collaboration with plenty of experienced professionals and athletes from all over the world, to make sure that their products are based on the dog’s and owner’s actual needs and consistently live up to a high quality standard. One of Non-stop dogwear’s main focuses is the production process as well as the quality assurance of all their products. Non-stop dogwear’s motto has stayed the same ever since the early days with the dog Hårek, “Unleash your dog’s potential”. Petster is a proud retailer of Non-stop dogwear’s products and here you’ll find a large selection of their most popular products.

Non-stop dogwear’s Core Values

•    Non-stop dogwear’s main priority is the animal’s welfare. They strive to design products that are comfortable, functional and non-restricting for the dog.
•    Non-stop dogwear strives to enhance and advocate for an active life for both dog and owners.
•    Non-stop dogwear’s collaboration partners must live up to Non-stop dogwear standards for animal welfare.
•    Non-stop dogwear strives to be as sustainable and environmental-friendly as possible. This is enforced by for example only using environmental-friendly materials. Below, you can read more about Non-stop dogwear’s sustainability policy.

Non-stop dogwear’s Sustainability Policy

Non-stop dogwear always strives to maintain the most sustainable and environmental-friendly practices as possible. This is enforced for all of the processes within the company; from the design stage to the production, sales and consumption stage. In order to create the most sustainable products as possible, Non-stop dogwear main focus lies on designing durable products, since it’s often the production process that is the most harmful for the environment. To ensure a durable product, only the best and most durable materials fit for rough weather and terrain are used. Additionally, Non-stop dogwear is a bluesign System Partner, which guarantees that they maintain environmental-friendly standards. Because of this, it’s not uncommon for a Non-stop dogwear harness to last for as long as a decade!

Non-stop dogwear & Animal Welfare

Animal welfare has always been a big part of Non-stop dogwear’s policy, and this is further confirmed by being fur-free and only using RDS-certified down which guarantees the bird’s welfare.